How To Convert Your Blog Traffic Into RESPONSIVE Leads
If you’re brand new to blog marketing, or even online marketing in general, there are Three things that you absolutely NEED to have a successful business online:
- Content To Attract Traffic
- Traffic, and lots of it.
- Ability To Convert Traffic Into Leads
If you’ve been in this industry for any time, I don’t need to tell you this – you know it already.
So, I’m Going To Assume Two Things:
One, you’ve got great content already attracting traffic.
And two, you’ve got great traffic volume (100 – 200 visitors per day or more) including familiar readers.
That’s The First Part of the Battle.
So now the question becomes, how do you monetize your blog traffic into responsive leads?
The Answer Is In The List
Without traffic, you have no leads.
That is why when someone comes to me and asks why they’re not growing in their online business, I have them take a look at their traffic.
You need traffic to get leads.
And more specifically, you need to be able to convert that blog traffic into leads to build your list.
When you have a list, you get in front of your prospects more often.
The more often they see your value to them, the more they know you, like you, and trust you.
And when people trust you, they buy from you.
“How Do You Build Your List?”
Like I said earlier, I’m going to assume that you’re already generating decent traffic to your blog.
So when it comes to your blog, the common answer is that you need a lead capture form, or squeeze page, to build your list.
You absolutely need this on your blog and your blog traffic needs to see and know about this form.
This is the way you capture qualified leads and build your list of subscribers.
The one purpose of a lead capture form is to convert your targeted blog traffic into responsive leads.
Here’s How I Make It Work:
When someone visits my blog, there are 4 spots that they will be notified of my lead capture form:
- My Welcome Video at the top of my blog. I simply notify them of the form.
- Seeing the form itself on the right side of my blog.
- Within the post itself. But this is indirect because what I really do is inform them of the form by leaving a compelling offer at the end of my blog post and direct them to the form on the right of my blog.
- My latest edition – the pop over lead capture form (this is converting the best).
In all 4 spots I ask them to enter their name, Email, and phone number into the form.
In exchange for their information, I provide them with something that is of higher value to them.
For you, it could be anything that someone would find important: a 7 -Day video training series, a free e-book, or an E-mail training series. So long as it’s a topic that provides a solution to their problem.
And is compelling enough to get them to move to fill out the form and hit submit.
It’s Simple Math
The more traffic you get, the more leads you’ll get, the faster you build your list, and the more money you make. It’s that simple.
Here's a visual for you:
Use These Rules To Help You Build A Compelling Offer:
Rule 1: Your offer has to be compelling!
It has to be an answer to a problem that your reader is having. When you give a valuable solution to their problem, you are then seen as a value to their business.
Be creative and make sure to stir up a problem that exists for your readers to increase your opt in rates.
Rule 2: Your Compelling offer and Lead capture form should be good enough to do one of two things. Either opt-in or not.
Don’t distract your readers by putting other information or links in this section. You have one goal, and one goal only: convert targeted blog traffic into responsive leads.
Rule 3: Professional marketers track, compare, and test their marketing strategies. So make sure that you have a way to tell if your compelling offer is attractive enough.
If you have 150 visitors on any day, and only 5 people opt-in to your form, then you have a 3.3% conversion rate. That is pretty low. So you probably need to do some tweeking and test some different things in the offer.
Ideally you want a conversion rate of 15-20% or higher.
And if you really want some answers, send some of your friends and team to the offer to see what they think. Would they opt in if they came across the offer?
What Is Compelling Enough For You?
Make sure to read the following paragraph and click the two links included.
The ability to convert your blog traffic into leads with a compelling offer is essential to your lead growth and list building. If you want to rapidly grow your traffic volume, learn how to convert your traffic into leads, cut 12 months off of your learning curve, and also get my FREE 7-Day Attraction Marketing Blueprint video training, visit my website, The Prospect Attraction Guide.